DAFOLIO

LOCAL/

15:57:22

UBA

Challenge: Streamline a complex and outdated purchasing process that was hindering instant booking conversions for excursions in the Arcachon Bay area.

Outcome: End-to-end redesign of the booking experience (checkout flow) focused on speed of execution and clarity of pricing.

Stack & Scope: Product Design (UX/UI), Payment Funnel Optimization, Responsive Design, High-Fidelity Prototyping.

The Challenge: Transitioning a videographer and photographer's business into a structured creative agency ("La Boussole Artistique"). The goal was to build a professional digital ecosystem that showcases high-end services (weddings, corporate, and private events) and facilitates the sale of fine art photography.

The Outcome: A complete brand identity overhaul and a custom-built, SEO-optimized web platform that enhances brand recall and streamlines client lead generation.
Stack & Scope: Brand Identity, Product Design (UX/UI), Custom WordPress Development, and SEO Strategy.

Market Insights & Discovery (The "Why")

The usability audit revealed that the majority of reservations are made on the go (tourists at the port). The UX debt of the previous site created a major barrier to impulse buying.

Problem Statement: An overly long payment process and suboptimal navigation led to high abandonment rates when selecting schedules and fares.
Key Insight: During the summer season, "checkout speed" is the primary criterion for success. Users must be able to validate their tickets in fewer than three steps.

The usability audit revealed that the majority of reservations are made on the go (tourists at the port). The UX debt of the previous site created a major barrier to impulse buying.

Problem Statement: An overly long payment process and suboptimal navigation led to high abandonment rates when selecting schedules and fares.
Key Insight: During the summer season, "checkout speed" is the primary criterion for success. Users must be able to validate their tickets in fewer than three steps.

Market Insights & Discovery (The "Why")

The usability audit revealed that the majority of reservations are made on the go (tourists at the port). The UX debt of the previous site created a major barrier to impulse buying.

Problem Statement: An overly long payment process and suboptimal navigation led to high abandonment rates when selecting schedules and fares.
Key Insight: During the summer season, "checkout speed" is the primary criterion for success. Users must be able to validate their tickets in fewer than three steps.

Concept & Trade-offs (The "How")

I opted for a radical mobile-first approach, as use in the field (at the foot of the boat) is predominant.

Tunnel optimization: radical simplification of payment steps to minimize cognitive load and input errors.
Clarity of information: reorganization of the tree structure for direct access to departure points (Arcachon, Cap Ferret) and onboard kits (boatkit).

I opted for a radical mobile-first approach, as use in the field (at the foot of the boat) is predominant.

Tunnel optimization: radical simplification of payment steps to minimize cognitive load and input errors.
Clarity of information: reorganization of the tree structure for direct access to departure points (Arcachon, Cap Ferret) and onboard kits (boatkit).

Concept & Trade-offs (The "How")

I opted for a radical mobile-first approach, as use in the field (at the foot of the boat) is predominant.

Tunnel optimization: radical simplification of payment steps to minimize cognitive load and input errors.
Clarity of information: reorganization of the tree structure for direct access to departure points (Arcachon, Cap Ferret) and onboard kits (boatkit).

Delivery & Performance

The design has been conceived to be robust and efficient, even with a limited network connection (outdoor use).

UI System: creation of a modern, streamlined interface using powerful visual components to facilitate access to services.
Technical performance: significant optimization of page loading times to ensure a smooth experience on all mobile devices.

The design has been conceived to be robust and efficient, even with a limited network connection (outdoor use).

UI System: creation of a modern, streamlined interface using powerful visual components to facilitate access to services.
Technical performance: significant optimization of page loading times to ensure a smooth experience on all mobile devices.

Delivery & Performance

The design has been conceived to be robust and efficient, even with a limited network connection (outdoor use).

UI System: creation of a modern, streamlined interface using powerful visual components to facilitate access to services.
Technical performance: significant optimization of page loading times to ensure a smooth experience on all mobile devices.

Outcomes & Learning

Impact: modernization of the UBA's brand image and transformation of access to services, facilitating user engagement and visibility of maritime offerings.

Takeaway: This project taught me that in the tourism sector, UX is not just a matter of comfort, it is a direct driver of business performance. Reducing friction in the payment funnel is the fastest way to generate ROI.

Impact: modernization of the UBA's brand image and transformation of access to services, facilitating user engagement and visibility of maritime offerings.

Takeaway: This project taught me that in the tourism sector, UX is not just a matter of comfort, it is a direct driver of business performance. Reducing friction in the payment funnel is the fastest way to generate ROI.

Outcomes & Learning

Impact: modernization of the UBA's brand image and transformation of access to services, facilitating user engagement and visibility of maritime offerings.

Takeaway: This project taught me that in the tourism sector, UX is not just a matter of comfort, it is a direct driver of business performance. Reducing friction in the payment funnel is the fastest way to generate ROI.