DAFOLIO

LOCAL/

15:57:22

VRSHOT

Challenge: How can complex technology (Matterport 3D) be transformed into an intuitive and accessible browsing experience for traditional sectors (real estate, retail)?

Outcome: Redesign of the digital ecosystem to position VRSHOT as a leader in spatial capture, focusing on an "Immersive-First" UI and simplified information architecture.

Stack & Scope: Product Design, Visual Identity, Scalable UI Kit, Micro-Interaction Prototyping.

The Challenge: Transitioning a videographer and photographer's business into a structured creative agency ("La Boussole Artistique"). The goal was to build a professional digital ecosystem that showcases high-end services (weddings, corporate, and private events) and facilitates the sale of fine art photography.

The Outcome: A complete brand identity overhaul and a custom-built, SEO-optimized web platform that enhances brand recall and streamlines client lead generation.
Stack & Scope: Brand Identity, Product Design (UX/UI), Custom WordPress Development, and SEO Strategy.

Market Insights & Discovery

The virtual tour market is saturated with utilitarian and cold interfaces. The audit revealed a lack of spatial storytelling.

The Problem Statement: End users often feel lost in 3D tours. The interface should serve as a guide, not a technical barrier.
Product Hypothesis: By incorporating strong visual cues (dynamic UI) and a clear hierarchy, we can increase the time spent on virtual tours and the lead contact rate by 25%.

The virtual tour market is saturated with utilitarian and cold interfaces. The audit revealed a lack of spatial storytelling.

The Problem Statement: End users often feel lost in 3D tours. The interface should serve as a guide, not a technical barrier.
Product Hypothesis: By incorporating strong visual cues (dynamic UI) and a clear hierarchy, we can increase the time spent on virtual tours and the lead contact rate by 25%.

Market Insights & Discovery

The virtual tour market is saturated with utilitarian and cold interfaces. The audit revealed a lack of spatial storytelling.

The Problem Statement: End users often feel lost in 3D tours. The interface should serve as a guide, not a technical barrier.
Product Hypothesis: By incorporating strong visual cues (dynamic UI) and a clear hierarchy, we can increase the time spent on virtual tours and the lead contact rate by 25%.

Design System & Visual Strategy

I designed a specific UI Kit capable of supporting heavy content (high-resolution 3D images) without sacrificing performance.

Atomic Design: Creation of reusable components for "Hotspots" (points of interaction in 3D) and navigation menus.
Branding & Psychology: Use of an electric color duo (#011FD7, #8F18FF) to evoke technological innovation, balanced by a technical font (AVAPORE) for titles and a legible sans-serif font (ARCHIVO) for content.

I designed a specific UI Kit capable of supporting heavy content (high-resolution 3D images) without sacrificing performance.

Atomic Design: Creation of reusable components for "Hotspots" (points of interaction in 3D) and navigation menus.
Branding & Psychology: Use of an electric color duo (#011FD7, #8F18FF) to evoke technological innovation, balanced by a technical font (AVAPORE) for titles and a legible sans-serif font (ARCHIVO) for content.

Design System & Visual Strategy

I designed a specific UI Kit capable of supporting heavy content (high-resolution 3D images) without sacrificing performance.

Atomic Design: Creation of reusable components for "Hotspots" (points of interaction in 3D) and navigation menus.
Branding & Psychology: Use of an electric color duo (#011FD7, #8F18FF) to evoke technological innovation, balanced by a technical font (AVAPORE) for titles and a legible sans-serif font (ARCHIVO) for content.

Experience Design (The Delivery)

The main challenge was Wayfinding (how users find their way around the space).

Intuitive Tree Structure: Radical reduction in navigation levels to enable one-tap access to services (Real Estate, 3D, Augmented Reality).
Micro-interactions: Work on transitions to simulate fluidity of movement in physical space, thereby reducing cognitive fatigue associated with 3D navigation.

The main challenge was Wayfinding (how users find their way around the space).

Intuitive Tree Structure: Radical reduction in navigation levels to enable one-tap access to services (Real Estate, 3D, Augmented Reality).
Micro-interactions: Work on transitions to simulate fluidity of movement in physical space, thereby reducing cognitive fatigue associated with 3D navigation.

Experience Design (The Delivery)

The main challenge was Wayfinding (how users find their way around the space).

Intuitive Tree Structure: Radical reduction in navigation levels to enable one-tap access to services (Real Estate, 3D, Augmented Reality).
Micro-interactions: Work on transitions to simulate fluidity of movement in physical space, thereby reducing cognitive fatigue associated with 3D navigation.

Outcomes & Learning

Business Impact: Delivery of a platform that no longer simply presents a service, but demonstrates technological value from the moment it loads.

Technical Debt: Particular attention was paid to optimizing assets to ensure fast time-to-interactive, which is crucial for mobile users.
Key Takeaway: This project demonstrated that for innovative products (VR/3D), the role of the designer is to make the technology "invisible" in favor of the sensory experience.

Business Impact: Delivery of a platform that no longer simply presents a service, but demonstrates technological value from the moment it loads.

Technical Debt: Particular attention was paid to optimizing assets to ensure fast time-to-interactive, which is crucial for mobile users.
Key Takeaway: This project demonstrated that for innovative products (VR/3D), the role of the designer is to make the technology "invisible" in favor of the sensory experience.

Outcomes & Learning

Business Impact: Delivery of a platform that no longer simply presents a service, but demonstrates technological value from the moment it loads.

Technical Debt: Particular attention was paid to optimizing assets to ensure fast time-to-interactive, which is crucial for mobile users.
Key Takeaway: This project demonstrated that for innovative products (VR/3D), the role of the designer is to make the technology "invisible" in favor of the sensory experience.