DAFOLIO

LOCAL/

15:57:22

ODDYSSÉE

Challenge: Transform the digital presence of a UN-recognized association, moving from a complex institutional message to a fluid and accessible platform for citizen engagement.

Outcome: Complete overhaul of visual identity and information architecture, coupled with an SEO and social media strategy to maximize audience and community engagement.

Stack & Scope: Product Design (UX/UI), SEO Strategy, Digital Communication, Brand Identity.

The Challenge: Transitioning a videographer and photographer's business into a structured creative agency ("La Boussole Artistique"). The goal was to build a professional digital ecosystem that showcases high-end services (weddings, corporate, and private events) and facilitates the sale of fine art photography.

The Outcome: A complete brand identity overhaul and a custom-built, SEO-optimized web platform that enhances brand recall and streamlines client lead generation.
Stack & Scope: Brand Identity, Product Design (UX/UI), Custom WordPress Development, and SEO Strategy.

Strategic Discovery (The "Why")

The challenge was not only aesthetic but structural: how to make the 17 Sustainable Development Goals (SDGs) digestible and actionable for a diverse audience?

Problem Statement: A fragmented visual identity and a lack of organic visibility (SEO) were hindering the association's awareness-raising mission.
Product Hypothesis: By standardizing the visual identity and simplifying access to information via a new tree structure, we can reduce the abandonment rate and increase the average session time.

The challenge was not only aesthetic but structural: how to make the 17 Sustainable Development Goals (SDGs) digestible and actionable for a diverse audience?

Problem Statement: A fragmented visual identity and a lack of organic visibility (SEO) were hindering the association's awareness-raising mission.
Product Hypothesis: By standardizing the visual identity and simplifying access to information via a new tree structure, we can reduce the abandonment rate and increase the average session time.

Strategic Discovery (The "Why")

The challenge was not only aesthetic but structural: how to make the 17 Sustainable Development Goals (SDGs) digestible and actionable for a diverse audience?

Problem Statement: A fragmented visual identity and a lack of organic visibility (SEO) were hindering the association's awareness-raising mission.
Product Hypothesis: By standardizing the visual identity and simplifying access to information via a new tree structure, we can reduce the abandonment rate and increase the average session time.

Concept & Trade-offs (Le "How")

I conducted an in-depth Discovery phase to understand the specific needs of the association and the behavior of its target audience.

Visual Arbitration: I chose a strong and consistent visual identity to reinforce institutional credibility while remaining accessible to the general public.
Information Architecture: Restructuring content to facilitate the user journey and highlight concrete actions related to the SDGs.
Cross-channel strategy: Aligning social media presence with the new website to create a consistent acquisition funnel.

I conducted an in-depth Discovery phase to understand the specific needs of the association and the behavior of its target audience.

Visual Arbitration: I chose a strong and consistent visual identity to reinforce institutional credibility while remaining accessible to the general public.
Information Architecture: Restructuring content to facilitate the user journey and highlight concrete actions related to the SDGs.
Cross-channel strategy: Aligning social media presence with the new website to create a consistent acquisition funnel.

Concept & Trade-offs (Le "How")

I conducted an in-depth Discovery phase to understand the specific needs of the association and the behavior of its target audience.

Visual Arbitration: I chose a strong and consistent visual identity to reinforce institutional credibility while remaining accessible to the general public.
Information Architecture: Restructuring content to facilitate the user journey and highlight concrete actions related to the SDGs.
Cross-channel strategy: Aligning social media presence with the new website to create a consistent acquisition funnel.

Delivery & Performance

Development was guided by a requirement for total scalability and responsiveness.

SEO-led Design: Each page has been designed to respond to specific search intentions, incorporating best practices for indexing right from the mock-up phase.
Mobile Experience: Drastic optimization to ensure that access to information is as smooth on smartphones as it is on desktops, which is critical for a young and engaged audience.

Development was guided by a requirement for total scalability and responsiveness.

SEO-led Design: Each page has been designed to respond to specific search intentions, incorporating best practices for indexing right from the mock-up phase.
Mobile Experience: Drastic optimization to ensure that access to information is as smooth on smartphones as it is on desktops, which is critical for a young and engaged audience.

Delivery & Performance

Development was guided by a requirement for total scalability and responsiveness.

SEO-led Design: Each page has been designed to respond to specific search intentions, incorporating best practices for indexing right from the mock-up phase.
Mobile Experience: Drastic optimization to ensure that access to information is as smooth on smartphones as it is on desktops, which is critical for a young and engaged audience.

Outcomes & Learning

Impact: increased visibility and strengthened community engagement thanks to a platform that now serves as a powerful lever for promoting the UN's sustainable development goals.

Takeaway: This project proved that clarity of information is the first pillar of design for social change. Without a solid content architecture, even the most beautiful designs fail to mobilize.

Impact: increased visibility and strengthened community engagement thanks to a platform that now serves as a powerful lever for promoting the UN's sustainable development goals.

Takeaway: This project proved that clarity of information is the first pillar of design for social change. Without a solid content architecture, even the most beautiful designs fail to mobilize.

Outcomes & Learning

Impact: increased visibility and strengthened community engagement thanks to a platform that now serves as a powerful lever for promoting the UN's sustainable development goals.

Takeaway: This project proved that clarity of information is the first pillar of design for social change. Without a solid content architecture, even the most beautiful designs fail to mobilize.